We recently had a chance to sit down with Kevin Pitts, publisher of the Charlotte Business Journal. The focus was to get a better understanding of their awards programs: Advanced Manufacturing, 40 Under 40, Women in Business, Business Person of the Year, CIO of the Year, CFO of the Year and Healthiest Employer of the Year.
Thank you for meeting with us, Kevin. What is the CBJ’s goal when doing awards?
We want to be the provider of the most credible recognition. We want business people to think, “Of all the awards I qualify for in Charlotte, this is the one I want!” We also want to paint a picture of what success looks like, and share best practices.
I noticed that different programs require different selection processes. Tell us the reasoning for that.
You’re correct. All have different models. For example, 40 Under 40 and Women In Business are nomination driven. We crowd source nominations, then our newsroom will pull together all of that information and research, boil down and select the winners.
We do partner with a third party research company for programs like Best Places to Work. They develop a workplace engagement survey each year that measures employment engagement, then it goes through a modeling process, gives a score and ranks and indexes versus the best-of-best throughout the country. It’s not just local- that way we know where we compare on a national level.
The Advanced Manufacturing Awards are handled by an industry-specific judging panel in the area, who really focus on what the nominees have done to advance manufacturing in our region.
Lastly, we may partner with industry associations to help us make our selections for programs like CIO and CFO of The Year.
Tell us what’s most important when nominating someone. Also, what about the number of nominations a person receives?
It really comes down to the quality of the nomination. The thing we look at first and foremost is business accomplishments and contributions they’ve made to the business community. That’s it — that’s king — the main focus of all programs. It’s not a matter of how long the nomination is, how many nominations or how influential the nominator is. Your nomination should explain very clearly which business accomplishments are germane to the particular awards program. Don’t get me wrong, multiple nominations are fine, but make sure it adds context and a different perspective. If each brings something different to the table, then that’s great.
Can you give us some Do’s and Don’ts?
Skip the fluff! Any accomplishments that can be quantified, such as sales and growth, really strengthen the individual’s case. Also, you’ll typically need to be in Charlotte for a reasonable period of time- at least 2-3 years. Remember, business accomplishments are what this truly boils down to. The community involvement piece is important, but don’t forget about industry associations, and how the nominee works to advance their industry. There’s a lot of wonderful people out there but, it’s not a popularity contest.
Does Size of the organization matter?
Irrelevant. If you look at our class each year you’ll see a good mix. I love to see nominations from entrepreneurs and small businesses.
Any final thoughts?
I like a good party! Every company has a personality. When it comes to marketing, I’ll over simplify it by saying print is about reputation management, digital is transactional and events are about who you are and engaging with others. These types of events and recognitions humanize companies and their people.
As you know, Mayor Daniel (Dan) Clodfelter was appointed Mayor of Charlotte back in April. Since he has had some time to settle into his role, we thought it’d be a great time to pick his brain a little and learn more about him. Here’s what Mayor Clodfelter had to say…
What are the key areas you’re concentrating on to better Charlotte? How did you choose them?
At present, I’m interested in three broad themes. One focuses on how we can continue to diversify our local economy and build a strong infrastructure to support entrepreneurial enterprises in our City, especially for businesses that emphasize innovative products and services. A second theme centers on strengthening regional partnerships with surrounding cities and counties, with a view toward developing ways to address challenges on a regional basis even when the State government is unable to do so on a statewide basis. A third area involves my longstanding interest in building and supporting strong neighborhoods that are resistant to social and physical decay and that can serve as the focal points for delivery of city services and programs. I believe all three of these are critical for Charlotte to be and to remain a resilient and adaptable City in the decades ahead of us.
What is one thing you want Charlotteans to know about you?
I think I became a “Charlottean” many years ago as a student at Davidson College and long before I finally settled here. I love the sense of pride that people have for this city and how they back it up with an incredible willingness to roll up their sleeves and go to work whenever there is a challenge or an opportunity confronting the community.
How do you balance your role as an attorney with that of the mayor?
Balancing my law practice with the role of mayor has its challenging moments, but I’ve found a system that works well. Certain days are blocked off entirely for the city, and other days I devote entirely to the law practice. I continue to believe there is value in having people serve in elected office who also maintain a work life that is not dependent on political involvement. I find that combination helps me keep a more balanced perspective on “things political.”
You’re coming up on six months as Charlotte mayor. What have you learned about working with the local media?
There are many more influencers on media and reporting than when I served on city council in the 1990s. Deadlines are tighter, the 24 hour news cycle never stops, and social media plays a major role now in shaping stories and news reports. I encourage reporters to grab me when I am out and about at different events, or if I’m already scheduled to attend some occasion or speak to some group. That may be the easiest way to catch me. Of course, they can always contact my office to request an interview, and I will do my best to make myself available to them.
If marketing/communications professionals would like you to attend their event, what do they need to do?
Please make initial contact with Peggy Huffman (firstname.lastname@example.org), who handles scheduling for the Mayor’s office. When sending an email, I recommend attaching background or a press kit on your company/organization so that I can fully understand your mission, goals, etc. While I wish I could participate in all of your events, unfortunately my schedule won’t always allow it. It’s best to submit your event request with as much advance notice as possible to increase the likelihood of my being able to participate. Mondays and Tuesdays are typically the best days for my schedule. If I’m unable to attend, we may have the opportunity to send someone else to represent the Mayor’s office.
We wouldn’t be doing our job if we didn’t ask. Do you intend on running in 2015?
At this time I haven’t made a definite decision as to whether or not I will run for election in 2015. I’m mainly focused on doing the job at hand, working with the City Council to articulate its collective vision for the City, and the community’s vision for itself. I’m trying to keep a sense of how the Council and community feel about the work I’m doing, and I’ll settle on a decision at a time a little closer to the filing period.
We would like to give a special thanks to Ashley Simmons, the press secretary for the office of the mayor, for facilitating our Q&A with Mayor Clodfelter.
Pivot PR is seeking a highly motivated, passionate communications professional with 4-8 years of experience either in a public relations agency, corporate setting, or a combination. The candidate will work with both B2B and B2C clients. The Account Manager will focus primarily on servicing Pivot PR clients, in a support role and/or serving as the primary point of contact. The role requires deep communications acumen, keen project management skills and creativity. Developing a PR strategy and executing communication tactics will be the primary focus, but the Account Manager will also provide support in client and new business meetings, as well as engage in appropriate networking opportunities. This individual will report to the Director of Client Services.
- Develop, or assist in development, of customized and strategic public relations plans based on analysis of clients’ business goals, strengths, weaknesses, opportunities and threats (SWOT analysis)
- Execute communication tactics such as writing, media list building, media pitching, research, community relations, monitoring, event promotion, crisis planning, media training, inbound marketing, social media
- Monitor and execute billable time for clients
- Develop detailed monthly client reports including work completed, goals attained and future forecasting
- Attend client and new business meetings
- Attend networking events
- At least a four-year degree in journalism, public relations, mass communications or marketing
- At least two years of agency experience
- Strong writing experience; must provide writing samples and perform writing test
- Must be proficient in Microsoft Office suite
- Must be proficient in AP style
- Should be a self-starter, able to work independently and proactively, but also able to collaborate and work well in a team setting
- Additional considerations for those with current relationships with local and national media, as well as experience in web development, design, video production and/or advertising
Based upon previous experience. Account Manger will also receive two (2) weeks of PTO and have the freedom to work virtually. Candidate must be available during most regular business hours.
If you meet these requirements please send your cover letter and resume to email@example.com.
Join us as we kick off TWO new things in Charlotte. #1: a brand new special interest group - CAMAComm and #2: a unique all-in-one trio in South End. Enjoy some craft beer and tasty bar bites while getting to know other communication professionals, share best practices (and war stories), and just have fun!
Why? Because it’s new. You’re a trend setter. You want to be “in the know.”
November 12, 2014
Craft Tasting Room & Growler Shop
What is CAMAComm?
Presented by Pivot PR, CAMAComm is American Marketing Association’s newest small group series targeting marketers in the communications field who specialize in marketing communications, communications and/or public relations. We’re the ones that create and execute a strategy utilizing written and verbal communications for a brand or company (or at an agency). We serve as the “voice,” ensuring all communications — from websites and social media to collateral and media materials — align with overall brand/company strategy. If this sounds like you, please join us.
On our agency’s one year anniversary, I’m very proud to introduce you to our next brainchild, Charlotte Media Exchange (CMX). Powered by Pivot PR, CMX is a communications platform designed for marketing professionals, subject matter experts and media to connect on hyperlocal stories in Charlotte.
You are interested in getting your company more media exposure, right? Well, here’s your chance! If you’d like to position yourself or your colleagues as experts available for interview, or receive inquiries from the local media, sign up below. It’s free!
If you’re a Pivot PR client you’ll find yourself already listed and we’ll be monitoring for you. CMX is yet another perk of working with us. But, for those of you who are not clients be sure to set, “My Alerts” so you’ll receive all appropriate media opportunities via email, based on your preferences.
There is nothing else like this in Charlotte. With your help I believe CMX has the potential to change how media relations is done in this town. Enjoy. And, please let me know if you have any questions or suggestions in making CMX even better!