On our agency’s one year anniversary, I’m very proud to introduce you to our next brainchild, Charlotte Media Exchange (CMX). Powered by Pivot PR, CMX is a communications platform designed for marketing professionals, subject matter experts and media to connect on hyperlocal stories in Charlotte.
You are interested in getting your company more media exposure, right? Well, here’s your chance! If you’d like to position yourself or your colleagues as experts available for interview, or receive inquiries from the local media, sign up below. It’s free!
If you’re a Pivot PR client you’ll find yourself already listed and we’ll be monitoring for you. CMX is yet another perk of working with us. But, for those of you who are not clients be sure to set, “My Alerts” so you’ll receive all appropriate media opportunities via email, based on your preferences.
There is nothing else like this in Charlotte. With your help I believe CMX has the potential to change how media relations is done in this town. Enjoy. And, please let me know if you have any questions or suggestions in making CMX even better!
I had the pleasure of sitting down with Natalie Dick, a former reporter and now VP of Communications and Research at the Charlotte Chamber of Commerce. Natalie had several useful tips and advice for working with the Chamber. Please see our Q&A below…
What kind of marketing and communication opportunities exist for Chamber members?
There are so many ways the Chamber can help promote your organization; from press conferences, ribbon cuttings, the member news section of our website, weekly e-newsletter, monthly publication and social channels. We also get inquiries from the media and I can help connect our members that way too. If you do a great job, and turn around and get them the information they need, they’ll usually come back for more!
Nice! Speaking of press conferences, I’m curious to get your general thoughts on them and what circumstances are they warranted?
Press conferences don’t always have to be big job or economic development announcements. They could be about diversity, entrepreneurship, revitalization, an exciting industry, partnerships, etc. The basic ingredients are to have something unique and be able to provide visuals.
Keep in mind timing can be a factor, though. I prefer to hold press conferences midweek and midmorning. As a former reporter, I know that assignment desks have more flexibility at certain times of the day, and Tuesdays or Wednesdays generally seem to be a good bet in the news cycle. That said, if it is a big enough announcement, why not take advantage of pairing the announcement with regular news programing. One thing our clients have really appreciated is to live stream the announcements. That gives the employees who will soon be moving to Charlotte a chance to see the announcement as it unfolds.
Are the announcing companies expected to have their own media kit?
I would recommend it. I’ll send out the actual media advisory since it’s held by the Chamber and I have those relationships, but it never hurts for the company to come prepared with additional information like company background, bios, press releases, contact information, photos, key supporting facts, product/service demos, etc.
What is one piece of advice you can give to marketing folks in Charlotte?
If you represent a small to midsize company in Charlotte there is a place for you at the Charlotte Chamber. In fact, 80 percent of our members fit into that category. There are so many different programs, initiatives and committees available. You just need to get involved.
In light of all the media attention surrounding recent NFL executive interviews concerning domestic violence, Time Warner Cable News found themselves looking to PR professionals in Charlotte for their thoughts and advice. Pivot PR’s President/Chief Executive Officer Drew Porcello can be seen here weighing in on the situation. He focused primarily on best practices for media interviews, and how the NFL should prepare themselves moving forward.
I want to take this opportunity to introduce you to Hospitality House of Charlotte, a local non-profit that lodges patients and families in medical crisis. It’s the only resource of its kind in Charlotte. Serving all ages since 1985, they’ve housed over 50,000 guests from 49 states and 42 countries!
I personally joined the board of directors at HHOC because of the simple, yet impactful mission. What better time to help someone than in medical crisis? I’ve personally witnessed the impact it’s had on guests, including my own friends. There are many unimaginable circumstances that families are experiencing, and having a “home away from home” truly does make a difference.
Are you interested in getting involved? If so…
- Would you like to attend our annual luncheon on September 24th at Myers Park Country Club. Registration and table sponsor opportunities can be found here.
- Are you interested in a volunteer position such as cooking a meal, working the front desk or even taking a committee or board position? Email me to discuss.
- Does a sponsorship opportunity make sense? Check out our corporate partnership program.
Thank you for your consideration!