Posts by drevvp24


It’s the age-old question, what’s the difference between marketing and public relations? We spend most of our day hereat PIVOT PR explaining this until we’re blue in the face, but today we’re going to simplify and give you an explanation that actually makes sense. Why? Because no one really understands the definitions below, and the lines between marketing and PR are increasingly blurred.   The American...

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  Writing a press release, posting to social media or landing a speaking opportunity … any public relations practitioner worth their salt should be able to execute these tactics. What separates elite PR professionals from the rest of the pack is creativity and strategic planning. Truth be told, the word “strategy” has been way over stated and under delivered in our industry, so we’re here today to do something about it. Let’s...

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  We recently sat down with Charlotte guru Alicia Thomas! She shared with us how her creative process works, and we ended with her thoughts on self-care. Read on to be inspired and to know who to ask about next weekend’s plans. Tell us what you do: By night, I am the co-founder of Work For Your Beer (WFYB) with Melanie Fox (who we recently interviewed too, here) and by day I am the Sponsored Content Editor for the Charlotte Observer...

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  Crisis often presents itself in unexpected ways, at unexpected times, in unexpected places.   Before joining the team here at PivotPR, I had the opportunity to serve as Brand Communications Manager for the U.S. National Whitewater Center (USNWC). In addition to being an incredible place to call my office, the USNWC provided many opportunities to put my PR and communications skills into practice. One day I would be pitching story...

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  We often interview traditional media folks or even social media influencers, but for this Q&A we wanted to demonstrate how a partnership with a local “beer fitness” group can be beneficial to an organization’s PR efforts too. Community relations at its best! I recently had the pleasure of sitting down with Work For Your Beer co-founder Melanie Fox. Take a look…   Q: Good morning, Melanie! Can you tell us a little about...

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