3 Steps for Developing a Sound PR Plan

Posted by on 5:42 pm in Blog | 0 comments

  Writing a press release, posting to social media or landing a speaking opportunity … any public relations practitioner worth their salt should be able to execute these tactics. What separates elite PR professionals from the rest of the pack is creativity and strategic planning. Truth be told, the word “strategy” has been way over stated and under delivered in our industry, so we’re here today to do something about it. Let’s breakdown what an effective and strategic public relations plan should look like.    Step 1: Identify Your Business...

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Q&A w/ Alicia Thomas

Posted by on 1:47 pm in Blog | 0 comments

  We recently sat down with Charlotte guru Alicia Thomas! She shared with us how her creative process works, and we ended with her thoughts on self-care. Read on to be inspired and to know who to ask about next weekend’s plans. Tell us what you do: By night, I am the co-founder of Work For Your Beer (WFYB) with Melanie Fox (who we recently interviewed too, here) and by day I am the Sponsored Content Editor for the Charlotte Observer and its subsidiaries – CharlotteFive, Carolina Bride, and South Park Magazine. As the Sponsored Content Editor,...

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Navigating the Rough Waters of Crisis Communications

Posted by on 4:28 pm in Blog | 0 comments

  Crisis often presents itself in unexpected ways, at unexpected times, in unexpected places.   Before joining the team here at PivotPR, I had the opportunity to serve as Brand Communications Manager for the U.S. National Whitewater Center (USNWC). In addition to being an incredible place to call my office, the USNWC provided many opportunities to put my PR and communications skills into practice. One day I would be pitching story ideas to outdoor industry publications, and the next I would be giving media interviews to promote an upcoming...

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Now Hiring: Vice President

Posted by on 2:09 pm in Blog | 0 comments

Summary  Pivot PR, a dynamic and rapidly growing public relations agency in Charlotte, N.C., is seeking a highly motivated public relations professional to serve as its Vice President. This role requires deep communication acumen, leadership, project management skills and creativity. As a virtual agency, the Vice President will have the freedom and new-age mentality to thrive with top-tier brands like Dunkin’ Donuts, AvidXchange, MillBridge, Getzner, SMD, Parry’s Pizzeria and Mercedes Cotchery, all within a traditional agency framework.   ...

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Q&A w/ Work For Your Beer

Posted by on 2:05 pm in Blog | 0 comments

  We often interview traditional media folks or even social media influencers, but for this Q&A we wanted to demonstrate how a partnership with a local “beer fitness” group can be beneficial to an organization’s PR efforts too. Community relations at its best! I recently had the pleasure of sitting down with Work For Your Beer co-founder Melanie Fox. Take a look…   Q: Good morning, Melanie! Can you tell us a little about what your group does?   A: Of course! Work For Your Beer is the directory for all beer fitness events, which...

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Q&A w/ Charlotte Lately

Posted by on 3:27 pm in Blog | 0 comments

We recently interviewed the founder of one of our city’s newest publications, Charlotte Lately. Take a look at what Courtney Schramm had to say about what makes her publication so different and how YOU can work with her. What brought you to Charlotte and inspired you to start Charlotte Lately? My husband and I moved out here with a job offer straight out of college. I quickly fell in love with the area but saw a need for a quality platform showcasing Charlotte. I wasn’t looking to compete with having the latest news story or restaurant...

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Q&A w/ Queen City Weekend

Posted by on 4:18 pm in Blog | 0 comments

  I recently had coffee with WBTV’s local content producer, Maggie Solomon, to discuss her brainchild, Queen City Weekend.   Q: Queen City Weekend is refreshingly different. How did it come about?  A: I was a television reporter in Panama City, Fla., and realized that I really valued storytelling as opposed to breaking news. I happened to run across this opportunity, applied, and the next thing you know I got the job and was heading to Charlotte! Q: For those who don’t know, tell us a little about what Queen City Weekend really is.   A: All...

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Q&A w/ CLT Blogger Laura Leigh Elliott

Posted by on 5:36 pm in Blog | 0 comments

Laura Leigh Elliott, the smiling face behind life and style blog, Louella Reese, let us in on how she is able to do what she loves full-time, the dos and don’ts of working with bloggers, and what she sees for the future. Check out our conversation below. How did you get started as a blogger and when did it turn full-time? Out of college I was as pharmaceutical representative; I was reading the same script in every office, wearing a uniform and my creative side was dying. During some down time, I came across a blogger on Pinterest and a few...

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Q&A w/ WCNC’s Lifestyle Reporter

Posted by on 7:31 pm in Blog | 0 comments

I recently sat down with one of our favorite early morning lifestyle reporters, Hannah Welker at WCNC. She is a hoot! Take a gander below. This may give you just the information you need to work with Hannah, landing yourself on Charlotte’s NBC affiliate. Q: Hi, Hannah! Tell us about your role at WCNC. A: I’ve been with WCNC for two years in June. Oh my gosh it has gone so fast. Let me tell you a little secret – I think I have the best job at the station because I get to do all the fun stories and show off the positive activities and...

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Q&A w/ The Charlotte Observer’s Food Editor

Posted by on 7:32 pm in Blog | 0 comments

Our latest Q&A participant should need no introduction as she is a seasoned newspaper veteran who has served as a journalist since 1978, and as a food editor since 1989. As an award winner, cookbook author and James Beard committee member (among many other things), Kathleen Purvis has seen a thing or two in the food world and we were so thankful to be able to sit down with her recently. We talked about food inspiring hard discussions; her latest venture; and her advice for you. Take a look into her world: Q: Of course, we first must ask,...

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