Blog


Check out the latest and greatest from the PIVOT PR blog. We’ll keep you updated on what we’re doing in the PR world and how we can help you master the art of PR for your business.



Q&A w/ CBJ’s Caroline Hudson

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Q&A w/ CBJ’s Caroline Hudson

We recently sat down with Charlotte Business Journal’s (CBJ) newest reporter, Caroline Hudson, who covers banking, finance and technology. We wanted to get to know her a little better and understand how best to work with her. That is our job, right?! Q: Hi, Caroline! Tell us a bit about yourself! How’s the new gig going? What attracted you to the CBJ? A: I’m originally from Greensboro but I was in Greenville, N.C., for the past 2.5 years where I did more general assignment work with a daily publication writing about...

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Giving Thanks: Feasting on Public Relations’ Benefits

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Giving Thanks: Feasting on Public Relations’ Benefits

At Pivot PR we geek out over public relations (PR) and during this month of Thanksgiving, I am sharing why we are thankful for this stellar segment of marketing. And just so you don’t think we’re absolutely cuckoo, I’ve included some quotes from all-star business folks. They seem pretty thankful for PR too. Thank-point #1: Lasting Memories Which sticks out most in your mind? The store-bought pumpkin pie or the time spent with grandma every year making the pumpkin pie? Exactly. Along those same lines, how long does the 30- to 60-second paid...

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Q&A With Charlotte Post’s Ashley Mahoney

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Q&A With Charlotte Post’s Ashley Mahoney

We recently caught up with Ashley Mahoney, multimedia journalist for The Charlotte Post. She shared with us her thoughts on what sets the Post apart, how she turned a family tragedy into a way to help others, and the importance of knowing who you are pitching to. What is unique about The Charlotte Post? What sets you apart from other outlets in Charlotte? We are unique because we are covering almost exclusively what is going on in Charlotte. There is a lot going on outside of Charlotte, but we aren’t the Washington Post or the Seattle Post;...

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Q&A With Charlotte Center City Partners’ Steven Cole

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Q&A With Charlotte Center City Partners’ Steven Cole

  You may or you may not be familiar with Charlotte Center City Partners (CCCP). Because we are a public relations (PR) agency with clients in Uptown, it’s crucial for us to have relationships with people like Steven Cole, Director of Communications. So, we caught up with him recently to hear what he had to say about CCCP and best practices for PR and communications professionals.   For those who aren’t familiar, tell us a little about CCCP. We are a 501(c)(4) that collaborates with and convenes organizations, government and non-profits to...

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Q&A With QC Exclusive’s Sunny Hubler

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Q&A With QC Exclusive’s Sunny Hubler

    Tell us about your position as digital editor at QC Exclusive and how it is different from being a writer. What is your day to day like? I do a little bit of everything now! QC Exclusive is really small. There are seven of us who are full-time and only part of that is editorial. The rest is sales. Magazines are a little different than any other media form because they take longer to come out. We curate articles for the magazine As an editor, even though the official title is digital editor, I do a lot of the print stuff...

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Q&A With Charlotte Observer’s Katie Peralta

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Q&A With Charlotte Observer’s Katie Peralta

Big Fish in a Little Pond Katie, formerly a U.S. News & World Report economy reporter, moved to Charlotte, N.C., in 2015 and was hired on as the retail reporter. Her role has since expanded to cover breaking business news (e.g., HB2 issue, shooting protests) and sports business. She feels that she can make a big splash in a mid-sized city like Charlotte whereas her impact might be more like a drop in the ocean in Washington, D.C. She enjoys working alongside the award-winning staff at The Charlotte Observer – many of whom have won...

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Networking Nuggets for Newbies & Naysayers

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Networking Nuggets for Newbies & Naysayers

We’ve all been told to network so we understand the benefits but, whether you’re starting out your career or are 5, 10, 15 years in, you may feel out of your comfort zone at networking events. Some of you may even say these types of events aren’t worth your time. We want to open your mind to a slightly different approach this summer while you have “longer days” and maybe a slightly lessened workload. Follow our tips below to make the most of your time and make hay while the sun shines. Then, let us know how it went! Ask the Right...

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Q&A With Charlotte Magazine’s Andy Smith

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Q&A With Charlotte Magazine’s Andy Smith

  Q: Tell me about your path to digital editor, as well as arts editor, at Charlotte Magazine. It’s interesting. I moved here 4 years ago as a freelancer. Then I became the freelance web editor in the summer of 2013 and then a couple months later (because of my arts writing background), they said, “Hey, our freelance arts editor position is coming open, would you want to take that?” So, for the last 4 years, until a few months ago, I’d made a full-time role out of being a freelance digital editor and being a freelance arts editor. Then,...

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InFOODence (AKA Influencer Relations, Foodie Style) w/ Finicky Lady

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InFOODence (AKA Influencer Relations, Foodie Style) w/ Finicky Lady

Want to be featured in our journalist / influencer Q&A series? Contact us   This blog will apply to all of you because either (1) you eat and want to know the best places around town; (2) you want to influence the Charlotte food community and/or (3) you want to reach a target audience. For #3, this blog is a tease for next month’s blog, which will be a deep dive on influencer relations. Stay tuned! Some of you are already familiar with the term, “influencer,” and are leveraging key influencers in your industry. If not, Dictionary.com...

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Why, You Might Ask?

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Why, You Might Ask?

  Here at Pivot PR, one of our favorite questions to ask is, “Why?” Why? Because we want to be sure we’re strategizing and executing a plan that makes sense for your organization. There isn’t a one-size-fits-all PR plan. When the purpose of a decision isn’t validated, these consequences may include: Going down the wrong path, completely missing the original objective and/or target audience Missing out on the opportunity to do something else that would have yielded better results And, the result of the two consequences above...

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