Strategic Planning & Development

Before you do anything, you should have a plan, right? The same goes for public relations. The first thing we do is sit down and learn everything there is to know about your business and understand your goals. Then we craft a plan customized specifically for you.  We don’t start any project before this is completed. Your customized plan could be one of, or a combination of, the communications tactics listed below.

Communication Tactics 

Media Relations: The goal is to get you in the news – either in traditional forms of media like newspapers, radio and television or newer forms such as blogs. Media coverage can achieve a number of goals, such as increasing awareness, building credibility or promoting an event.

Influencer Relations: It’s not good enough to just reach traditional media these days. You must also be able to identify and leverage the audience of influencers on all social media channels and blogs.

Social Media: Are you on top of the ever-evolving social atmosphere? You can rely on our team to do the appropriate research so you understand where and how you should be involved, then develop a plan for you to execute.

Content Creation: Content is essential to being a successful company. If you don’t have press releases, biographies, photos, infographics, videos, case studies, whitepapers and testimonials, what is there to communicate and how will your target audience learn about you? Creating effective content takes time and know-how; let us do it for you.

Content Distribution: Once content is created, don’t let it sit idle. Disseminate it.  Lean on Pivot to make sure the appropriate people are viewing the appropriate content.

Community Relations: Are you being a good corporate citizen? Let us research and connect with the community partners that make sense for your business.

Partnerships: We’ve got to make sure you’re playing nice with other companies and associations! Relationships with them can generate awareness and new business.

Brand Reputation: Even the best companies in the world have to protect their brand. Let us plan, monitor and communicate the appropriate message for positive sentiment.

Crisis Communications: Admit it, you’re not ready.  You may have an operational crisis plan, but don’t let yourself be unprepared for how to communicate difficult situations so you control the conversation, not the public.

Event Promotion: Leave it to Pivot to plan and promote your ribbon cutting, anniversary, awards ceremony or other promotional event so it’s memorable for the right reasons.

Speaking Opportunities: Subject-matter experts are probably plentiful at your company.  Leverage their thought leadership; they are a great tool for your company. Let Pivot do the research; you stand behind the opinion. We can even help you write the speech.

Award Submission: What are the appropriate awards for which you should be nominated? Why not let someone else pat your back? You deserve it and it lends you brand credibility!

Inbound Marketing: Are you reaching out to your stakeholders effectively via email? How often? How are you monitoring it? What’s your message? How are you defining success?

Monitoring: Do you know what’s being said about your brand in the news or on social media? How about what your competitors are doing to gain your piece of the market share? Leave it to us to monitor, analyze and report so you can make solid business decisions.

Website Development: Your website is the glass door to your organization. Can your customers see inside? You will be judged on design, functionality and content.  Make sure it’s the image you want to portray.



[What is public relations?]

See how Forbes explains public relations:

The Public Relations Society of America describes it as: