Media Relations 101: Do You Know Who to Target?

Posted on Apr 28, 2015


medialogosAs most of you have probably noticed, we at Pivot PR have turned the tables on journalists and interviewed several highly influential media figures in Charlotte over the past year. We’ve spoken to folks in television, print, radio and online (including bloggers). Heck, we even interviewed the mayor! Why? Because relationships matter. And, the media landscape is changing so quickly, media list services like Cision can’t stay up-to-date.

So my question to you is, do you have a media list? Meaning, even if you crafted the perfect press release or pitch letter, or had an amazing story to tell, would you know who to send it to? It’s more difficult than one would think. Quick, who’s the leading beat reporter for your industry at The Charlotte Observer? Do you know the producer for WBTV’s 6 a.m. weekday show? How about the editor-in-chief for the hottest daily newsletter or blog in town?

If you’re not sure, don’t fret. We can help you target the right people to gain positive media coverage, ultimately driving awareness and new customers to your business. Keep in mind: creating media materials that don’t get coverage is a waste of your time, and bombarding the wrong journalists with your news will just get you blacklisted.