Here at Pivot PR, one of our favorite questions to ask is, “Why?”
Why? Because we want to be sure we’re strategizing and executing a plan that makes sense for your organization. There isn’t a one-size-fits-all PR plan. When the purpose of a decision isn’t validated, these consequences may include:
- Going down the wrong path, completely missing the original objective and/or target audience
- Missing out on the opportunity to do something else that would have yielded better results
- And, the result of the two consequences above are of course — wasting time and money (and we know neither of these are ever in excess!)
That’s the benefit to working with this PR agency. We bring decades of experience, and with that comes the knowledge of what works and what doesn’t – within a multitude of industries, hundreds of scenarios, and for varying size businesses (locally and nationally). We serve as PR counselors, not just doers.
The benefit to you? We’ll ensure your PR plan (and associated tactics) align with your business objectives and that the answer to “why” always ties back to them. We’ve seen so many instances where your colleagues, managers and/or executives might be unknowingly taking you off track, coming up with ideas or plans where the answer doesn’t connect back to the original objective. We’re here to help you keep the train on the tracks. Call us conductors if you’d like!
Because, remember PR doesn’t stand for press release, so if you ask for one our first question will be, “Why?” There are plenty of other tricks in our PR bag, so we’ll want to make sure we’re pulling the right lever(s) to get the results you want.
Ready to develop a strategic PR plan that delivers results? Drop us a line and we’ll start asking, “Why?”